The world of sports has changed with the introduction of Name, Image, and Likeness (NIL) opportunities. High school and college athletes can now earn money through endorsements, social media, appearances, and more. But with opportunity comes responsibility. Here are some essential do’s and don’ts for young athletes and their parents to keep in mind.

DO: Know the Rules

Before diving into NIL deals, understand the rules set by your state, school, and the NCAA. Violating guidelines could affect eligibility. Stay up-to-date because NIL regulations continue to evolve.

DO: Build a Strong Brand

Athletes should think of themselves as a brand. Maintain a clean and professional social media presence. Highlight your skills, values, and personality in a way that attracts companies and fans. Be authentic — that’s what sponsors want.

DO: Involve Trusted Adults

Parents should stay engaged in all NIL conversations. Work with legal or financial advisors who have NIL experience. It’s okay to ask questions and take time before signing anything.

DON’T: Jump at the First Offer

Just because someone offers you money or a deal doesn’t mean it’s right for you. Look for partnerships that align with your long-term goals and values. Some deals can limit future opportunities or become legal headaches.

DON’T: Lose Focus on Academics and Athletics

NIL should never take priority over schoolwork or performance. Sponsors are looking for well-rounded individuals. Staying focused and balanced will help you stand out.

DON’T: Break the Rules

Avoid “pay-for-play” situations or any deal tied directly to performance. These can lead to serious consequences, including the loss of scholarships or eligibility.

In short, NIL is a powerful tool — if managed correctly. Educate yourself, stay grounded, and make smart choices that benefit both your present and your future.